Tom's Hay Farm Privacy Policy
Last Updated: August 21, 2025
Tom's Hay Farm and its affiliates and subsidiaries (“Tom's Hay Farm” or “we”, “our”, “us”) respect your concerns about privacy. This Privacy Policy (“Privacy Policy”) explains the type of information we may obtain from individuals who visit our website (the “Site”), which includes tools such as chat available through our Site. It also explains the type of information we may obtain from individuals who otherwise connect with us offline, such as by phone or by other in-person operations (“Offline Services”), and collectively with the Site, the “Services” or individually, a “Service”). When we use the term “including”, it shall mean “including but not limited to”. In addition, this Privacy Policy sets out how Tom's Hay Farm may use, disclose and protect your personal information.
Information We Obtain
Information you give us.
We collect and maintain information that you may provide to us through your use of our Services, including your name, shipping address, billing address, payment card information, telephone number(s), email address(es) and purchase/return/exchange data and livestock information. For example, when you:
• set up your account and/or make online purchases, sign-up for a membership program such as The Wranglers loyalty program, you will be asked to provide information necessary to facilitate the transaction, such as contact and payment information;
• seek assistance from our customer care team, through email, telephone, automated and live chat sessions, SMS or any other channels we may ask you questions about your livestock or otherwise collect and record additional information from or about you during those interactions;
• enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion;
• post comments or other content in publicly-available forums on our Services (e.g., Product reviews, Q&A forum);
• visit our other in-person operations, any information you provide or post will be available to us as well as potentially to visitors to our Services.
We also may collect information about your livestock, including breed, gender, birthdate, size, weight, and photos.
We may collect phone numbers as part of our mobile marketing program, including for SMS communications. We use these phone numbers to send promotional messages, order updates, abandoned cart reminders, and other service-related notifications, as permitted by your opt-in consent. We share these phone numbers only with service providers necessary for delivering the messages and do not share them with non-affiliated third parties for their marketing purposes.
Information we obtain by automated means.
We may use technology to automatically obtain other information about you and your devices when you visit our Site or view our advertisements online. For more information, see the “Cookies and Interest-Based Advertising” section of this Privacy Policy, below. This information helps our Site work correctly and supports our marketing and analytics efforts. This information includes, but is not limited to, device type; device settings; Internet browser information; operating system information; IP address; mobile device identifiers; software version; phone model; phone operating system; mobile phone carrier information; precise geolocation data; the date, time and length of your stay on our Site; and the referring website, specific pages accessed and other actions you take on our Site. Additionally, your chats, phone calls and other interactions with our customer care team may be recorded. We may obtain other information from you from time to time by providing appropriate notice.
We also use a third-party session replay service that records users’ interactions with our Site, including users’ clicks, mouse movements and scrolls.
Tom's Hay Farm's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
Information we obtain from other sources.
We may receive information about you from other sources to, for example, help us correct or supplement our records, improve the quality of our Services, prevent or detect fraud and support our marketing and analytics. Such sources may include information collected from payment processors, data brokers, third-party ad technology companies, and shipping carriers. We may use this information consistent with this Privacy Policy.
How We Use the Information
We may use the information we obtain about you to:
• process your orders, fulfill and manage purchases, returns, exchanges and other requests related to our products and Services;
• create and manage your online accounts and The Wranglers loyalty program membership;
• provide you with product recommendations and special offers;
• communicate with you about, and administer your participation in, our loyalty program, promotions, surveys, sweepstakes, focus groups and other offers or contests;
• respond to your questions and comments and provide customer support;
• operate, evaluate and improve our business (including developing new products and Services; enhancing and improving our Services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
• comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies;
• prevent and detect fraud and abuse;
• tailor the content that we display to you in our Services and advertisements on other websites and applications; and
• provide you with a personalized experience when you use our Services.
We also may use the information in other ways for which we provide specific notice at the time of collection.
When and With Whom We Share Information
We do not rent lists or share your personal information with third parties for their direct marketing purposes.
We may share the information we obtain about you with:
• our affiliates and subsidiaries;
• service providers who perform services on our behalf based on our instructions, such as shipping vendors, payment service providers, product suppliers, and vendors that help us with fraud prevention. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements;
• other entities with your consent (e.g., if you use a third-party service linked to our Site);
• if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity;
• if disclosure is necessary to protect the vital interests of a person;
• to enforce our Terms of Use;
• in the event that Tom's Hay Farm or all or a portion of our business, assets or stock are sold or transferred (including in connection with any bankruptcy or similar proceedings) or as security for any financing, acquisition, sale, or merger of Tom's Hay Farm;
• as required or permitted by law (e.g., to government agencies or to comply with a subpoena or similar legal process, or otherwise);
• to third-party analytics and advertising companies (see the “Cookies and Interest-Based Advertising” section below for more information); and
• otherwise with your consent.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Cookies and Interest-Based Advertising
To collect the information in the “Information we obtain by automated means” section above, we and our service providers use Internet server logs, cookies, tracking pixels, software development kits (“SDKs”) and other tracking technologies. A cookie is a small text file that is placed on your computer or mobile device when you visit a site that enables us to: (i) recognize your computer/device; (ii) store your preferences and settings; (iii) understand the web pages of the Services you have visited; (iv) enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions. A tracking pixel (also known as a web beacon, action tag or 1x1 pixel) is a tiny transparent graphic image placed on a website or in an email that records user activity. SDKs are code that third parties can use to collect data from our Apps. Some cookies and other tracking mechanisms are deleted after you close your browser. Others are persistent cookies that are saved on your device for a period of time after you close your browser. We use persistent cookies to collect and process aggregated information about your general location, device type, browser type, operating system, IP address and browsing behavior (such as how long you stay on the Services and the pages that you visit) for marketing and advertising, for security and fraud prevention, for identifying and preventing spam and for analytics purposes. We may link the information we collect through these means with other information that we collect about you.
We and our third-party providers may use the information collected through these means for these purposes:
• to recognize new or past customers;
• to store your password if you are registered on the Services;
• to improve the Services and to better understand the visitors to the Services, our customers, and their preferences;
• to identify your past behavior on the Services, to understand what parts of the Services you like best;
• to provide personalized product recommendations;
• to respond to your customer service inquiries or other requests;
• to communicate with you about your orders, subscriptions and deliveries, our Services, contests, sweepstakes, promotions, rewards, upcoming events, and other news about products and services offered by Tom's Hay Farm and our selected partners;
• for our internal business purposes, such as data analysis, customer research, audits, fraud prevention, developing new products and/or features, enhancing the Services, improving our existing products and services, identifying usage trends, and determining the effectiveness of our campaigns;
• to protect the security or integrity of the Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and
• to comply with legal and regulatory requirements.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information we maintain against unauthorized access or disclosure. No system can be completely secure. Therefore, although we take steps to secure your information, we cannot guarantee that your information, searches, or other communication will always remain secure.
Your Choices
You may update your account information or preferences at any time by logging into your account on the Site. You can also contact us to request access to, correction of, or deletion of personal information in our records. We may need to retain certain information for recordkeeping purposes or to complete any transactions that you began prior to requesting a change or deletion.
You may opt out of receiving marketing emails from us by following the instructions in those emails or by contacting us. If you opt out, we may still send you non-marketing emails, such as those about your account or our ongoing business relations.
For cookies and interest-based advertising, you can manage your preferences through our cookie consent tool on the Site or by adjusting your browser settings to refuse cookies. Note that disabling cookies may affect Site functionality.
Children
Our Services are not directed to individuals under the age of 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.
International Data Transfers
Your information may be processed, maintained and transferred to countries outside of your state, province or country, including the United States, where privacy laws may be different. By using our Services, you consent to such transfers.
Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on the Site and indicate the date of revision. Your continued use of the Services after we post any changes constitutes your acceptance of those changes.
Contact Us
If you have any questions about this Privacy Policy, please contact us at howdy@tomshayfarm.com or by mail at P.O. Box 845 Seeley, CA 92273.
State-Specific Privacy Rights
California Residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information; the right to opt out of the sale or sharing of your personal information; and the right to non-discrimination for exercising your rights.
We do not sell your personal information, but we may share it with third parties for cross-context behavioral advertising, which you can opt out of via our cookie consent tool.
To exercise your rights, contact us at howdy@tomshayfarm.com. We may verify your request using information associated with your account.
Virginia, Colorado, Connecticut, Utah Residents
Residents of these states have similar rights under their respective privacy laws, including access, correction, deletion, and opt-out from targeted advertising or sales. Contact us to exercise these rights.
Mobile Messaging Service Terms
The Tom's Hay Farm mobile message service (the "Service") is operated by Tom's Hay Farm (“Tom's Hay Farm”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Tom's Hay Farm’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Tom's Hay Farm through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Tom's Hay Farm. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18449023941 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Tom's Hay Farm mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18449023941 or email howdy@tomshayfarm.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
